(Marketing Tech) How Blockchain can be used to Solve the Flaws in Programmatic Advertising

21st August, 2017

(Marketing Tech) How blockchain can be used to solve the flaws in programmatic advertising. 

Spend on programmatic ads has grown from $5 billion in 2012 to $39 billion in 2016 and there is no denying the influence and power that programmatic advertising has had on the advertising industry worldwide. Programmatic itself was a significant digital revolution to begin with, a true marriage of mathematics and technology applied to advertising and, with high tech agility and adaptability at hand it's no wonder change happens, and fast. 

Innovation speeding along as it does, we've embarked on a new wave of programmatic ad tech revolution. 

In a recent article published by Marketing Tech, Zheng Zhang, CEO & Co-Founder of EnvisionX explains how blockchain can be used to solve the flaws in programmatic advertising. These flaws are industry wide such as transparency, fraudulent activity, currency issues and more - very real global issues which affect revenue, waste advertisers money, breaks down the trust between parties and the ad tech industry amongst others. 

Zhang also shares with Marketing Tech his predictions for blockchain technology.


EnvisionX article in Marketing Tech



Read the full article on Marketing Tech


For more information visit our BitCasts website, alternatively feel free to contact us and an expert from our team will get back to you soon.


Until next time!
~ The EnvisionX Team

3 Reasons to Use a Dedicated Marketplace

You may also like

3 Reasons to Use a Dedicated Marketplace

read now
Reflections and Thoughts Following dmexco 2016 - Programmatic TV

You may also like

Reflections and Thoughts Following dmexco 2016 - Programmatic TV

read now
Do Advertisers Like Outstream Video?

You may also like

Do Advertisers Like Outstream Video?

read now
Goodbye AdHub, Hello AdTrades!

You may also like

Goodbye AdHub, Hello AdTrades!

read now
(ExchangeWire) | EnvisionX incorporates blockchain technology in programmatic solution

You may also like

(ExchangeWire) | EnvisionX incorporates blockchain technology in programmatic solution

read now