16th October, 2017
It is no surprise that a hugely disruptive technology, which promises to streamline digital advertising and improve the experience of both buyers and sellers has been, and still is, met with some apprehension. However, with more companies embracing programmatic, it is now crucial for service providers to reassure their users, helping to guide them through the evolving ad-tech jungle and ensuring they are implementing new technology to best serve their business.
For brands to fully navigate this complex space, programmatic service providers must ensure their users know exactly how the technology works and what it offers. Adverse to the common perceptions of the technology’s intricacy, this technology works to simplify the process of ad buying, which ultimately enables brands to increase their productivity. Its ability to automate the buying and selling of media provides a digital ecosystem in which companies are able to streamline the distribution targeted, serving quality adverts to the right audience in real-time ultimately ties back to making advertising easy for the advertiser. Easy advertising is something programmatic players, no matter how advanced or experienced should not neglect and it is down to the people in these industries to make programmatic accessible for all.
Feel free to contact us, simply email: email@example.com and a member of our team will get back to you soon.
Until next time,
The EnvisionX Team
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