11th September, 2017
The EnvisionX Supply Path Optimisation (SPO) is an optimised supply channel which helps improve transparency between buyers and sellers, effectively removing the middlemen whilst also helping to tackle ad fraud. This reduces the wasted spend that occurs through the unauthorised “take fee”, and allows the buyer to acquire traffic in the most direct way and vice-versa for the seller. The update will also advance inventory management, which results in saving money on potentially unnecessary operational efforts. There are also other benefits such as lower eCPM for buyers and higher revenue, with less fees taken by middlemen, this results in more being paid out to sellers.
Vlad Kushka, CTO and Co-Founder at EnvisionX says:
“The product has come a long way since the first release and has evolved significantly over time with feedback from our customers. Now, our product is incredibly robust, the rapid development and high performance of which allows us to build any new features quickly and easily. We work very closely with our clients on a daily basis and are constantly trying to understand their cravings and bring it to the lab. We’re mindful not to obscure the communication path and always take feedback on board, ensuring our product is at the cutting edge of technological innovation to help our client solve the latest challenges in the industry and meet their needs.”
Zheng Zhang, CEO and Co-Founder at EnvisionX says:
“We have had some strong developments to our platforms recently, and the supply path optimisation will greatly complement our BitCasts platform which is set to be introduced later this year. With our newly updated products, we are truly driven to improving transparency and making advertising easy. It would certainly be a much safer place for advertisers and publishers if every programmatic player worked to fully optimise their SPO and we would definitely recommend adopting this practice.”
The decision was taken to optimise the supply path in response to our recent announcement of applying blockchain technology (BitCasts) to our existing programmatic platform, which will further strengthen against non transparency, and promote our practice and ethos of ‘easy advertising.’
If you’re interested in learning more please contact us.
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