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EnvisionX Team

EnvisionX Team

25th September, 2017

(ExchangeWire) Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

(ExchangeWire) Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX

EnvisionX News EnvisionX Press

Bringing Blockchain to Programmatic – Q&A with Zheng Zhang, CEO & Co-Founder, EnvisionX - In a recent interview with ExchangeWire, Zheng Zhang, CEO & Co-Founder of EnvisionX talks about bringing blockchain to programmatic technology. Last year it was all about header bidding but now everyone seems to be talking about blockchain. But what is blockchain exactly? How can this help address the challenges that programmatic advertising faces, such as fraud, ad quality and transparency?  The Q&A also explores the story of how EnvisionX was born and how it has evolved from being a digital adverti... Read More

EnvisionX Team

EnvisionX Team

21st September, 2017

What happened at dmexco 2017: Insights, learnings and highlights from EnvisionX

What happened at dmexco 2017: Insights, learnings and highlights from EnvisionX

EnvisionX News EnvisionX Events EnvisionX Round-Up

What happened at dmexco 2017: Insights, learnings and highlights from EnvisionX Fresh from our recent trip to Cologne, Germany to attend none other than the internationally renowned digital industry event that is dmexco, we’re still feeling the buzz! With over 1,100 + exhibitors from over 39 countries, 570+ top international speakers, 50,000+ visitors from more than 100 countries and over 250 hours of conference program housed over 1,000,000+ sq ft - there was more than enough to see and do! The event really was a hive of activity and it did not fail to disappoint.  We even met a robot or two.... Read More

EnvisionX Team

EnvisionX Team

12th September, 2017

(Digital Marketing Magazine) Could Blockchain Fix the Flaws in Programmatic Advertising?

(Digital Marketing Magazine) Could Blockchain Fix the Flaws in Programmatic Advertising?

EnvisionX News EnvisionX Press EnvisionX Content

EnvisionX CEO & Co-Founder Zheng Zhang, recently wrote for Digital Marketing Magazine to address the question "Could Blockchain Fix the Flaws in Programmatic Advertising?" In the article, he discusses the issues with programmatic and the future of advertising with blockchain technology introduced and what this means. He then goes on to discuss the issues in the programmatic industry such as lack of transparency, fraud and currency exchange rate complications before elaborating more on the blockchain and how it can redefine an integrity to our industry, help combat fraud and work for the... Read More

EnvisionX Team

EnvisionX Team

11th September, 2017

(Blockchain News) EnvisionX Announces Latest Updates To Optimise The Supply Path

(Blockchain News) EnvisionX Announces Latest Updates To Optimise The Supply Path

EnvisionX News EnvisionX Press

We are delighted to share the news of major updates to our SPO (Supply Path Optimisation) which was recently announced via Blockchain News. This move puts our AdTrades product in transformation, a move which has already taken effect. Read the full article to find out more. Read More

EnvisionX Team

EnvisionX Team

04th September, 2017

The DSP Story: Why We Choose EnvisionX - Pocketmath

The DSP Story: Why We Choose EnvisionX - Pocketmath

EnvisionX Content

This blog post is the first in "The DSP Story" series where we introduce our buyers and ask them why they work with EnvisionX. First up, is Pocketmath. As a mobile advertising company, Pocketmath allows advertisers to experience the power of real time to create smarter mobile ad campaigns. Read on to understand why they choose EnvisionX as their solution. Read More

EnvisionX Team

EnvisionX Team

22nd August, 2017

EnvisionX at dmexco 2017: Lightening the Age of Transformation

EnvisionX at dmexco 2017: Lightening the Age of Transformation

EnvisionX Events EnvisionX Content

The countdown to dmexco 2017 has begun! September 13th & 14th brings together over 1,050+ exhibitors from over 35 countries, 570+ top speakers from all over the world, 50,000+ visitors from more than 100 countries and over 250 hours of conference program housed over 1,000,000+ sq ft that comprise the digital industry’s most internationally renowned trade show in Cologne, Germany. It's not to be missed and EnvisionX will be there! If you're attending, get in touch today to schedule a meeting. Read More

EnvisionX Team

EnvisionX Team

21st August, 2017

(Marketing Tech) How Blockchain can be used to Solve the Flaws in Programmatic Advertising

(Marketing Tech) How Blockchain can be used to Solve the Flaws in Programmatic Advertising

EnvisionX News EnvisionX Press

In a recent article published by Marketing Tech, Zheng Zhang, CEO & Co-Founder of EnvisionX explains how blockchain can be used to solve the flaws in programmatic advertising. These flaws are industry wide such as transparency, fraudulent activity, currency issues and more - very real global issues which affect revenue, waste advertisers money, breaks down the trust between parties and the ad tech industry amongst others. Zhang also shares with Marketing Tech his predictions for blockchain technology. Read More

EnvisionX Team

EnvisionX Team

01st August, 2017

(Bitcoin Exchange Guide) EnvisionX – AdTrades & AdCasts Advertising Business Marketplace?

(Bitcoin Exchange Guide) EnvisionX – AdTrades & AdCasts Advertising Business Marketplace?

EnvisionX News EnvisionX Press

EnvisionX was featured recently in Bitcoin Exchange guide, a news website that publishes content related to all major bitcoin exchanges, providing in depth analysis. In the article, an introduction is given to EnvisionX, what products are offered as well as how it works. It then mentions cryptocurrency support, traffic quality control, transparent verification process and smart contract real-time payout to name a few, before drawing a conclusion on EnvisionX overall.  Read the full article on Bitcoin Exchange Guide.  If you have any questions, simply get in touch and a me... Read More

EnvisionX Team

EnvisionX Team

31st July, 2017

Finding the Key to Unlock Easy Advertising: The CEO's Perspective

Finding the Key to Unlock Easy Advertising: The CEO's Perspective

EnvisionX News EnvisionX Press EnvisionX Events EnvisionX Content

Read this blog post for to discover a day in the life of Zheng Zhang, CEO and Co-Founder at EnvisionX. Learn about how he found the key to unlock easy advertising - it's all in a day's work for EnvisionX's CEO! Read More

EnvisionX Team

EnvisionX Team

26th July, 2017

(BTCoin.info) | EnvisionX to Bring Blockchain to Programmatic Advertising

(BTCoin.info) | EnvisionX to Bring Blockchain to Programmatic Advertising

EnvisionX News EnvisionX Press EnvisionX Product News

EnvisionX was recently mentioned in BTCoin.info for the launch of our BitCasts platform - bringing blockchain technology to the programmatic advertising industry.  The article highlights the introduction of a blockchain element to EnvisionX's existing advertising technology which will advance global programmatic advertising to the next level, at the same time adding an extra layer of security to the platforms to help combat core issues facing the industry such as currency, long payment turnaround to publishers, transparency issues and fraud.  Zheng Zhang, CEO & Founder of EnvisionX said:... Read More